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Stock Footage Millionaire: The Complete Insiders' Guide to Producing Stock Footage for Fun and Fortune, by Robb Crocker
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Stock Footage Millionaire is a step-by-step guide on how to produce and sell stock footage for profit. As a long time industry insider, Robb Crocker writes from personal experience and shares all of the tips and tricks he's learned along the way. Read this book if you want to learn how to research and find a profitable niche market; decide on the best equipment to buy; find, cast and direct talent; pre-produce and shoot high quality footage; post-produce video clips for maximum sell-ability; and optimize your returns by utilizing keywording strategies and self promotion. With the breadth of topics covered, Stock Footage Millionaire is undoubtedly the most comprehensive guide to making money through stock footage ever written.
- Sales Rank: #881375 in eBooks
- Published on: 2014-11-20
- Released on: 2014-11-20
- Format: Kindle eBook
Review
"Stock Footage Millionaire is, by far, the most complete guide to producing stock footage published to date. If you are a stock footage producer, pay attention to this. Robb has written a detailed recipe for success that I know works well." --Jim Goertz (aka VCR), Director, Video Content Development, iStockphoto
From the Author
Stock Footage Millionaire is the culmination of 7 years of really hard work. I love shooting stock footage - seriously, it's really fun - but I will be the first one to say that making money on stock is not an easy venture. How much money you're going to make is entirely dependent on how committed you are, and how hard you're willing to work... and well, ok, there's a little bit of luck involved too... But you should also know that finding success in stock footage requires equal parts artistic talent and logical execution. You could shoot the most amazing, beautiful looking video, but if you don't keyword and market it properly, it won't sell. Or, you could rock your keywording and market the crap out of your library, but if your content falls flat, it won't sell. So there are a lot of things that go into being successful in this industry, and Stock Footage Millionaire is my way of sharing what I've learned through my own experience in hopes that you will build on that foundation and become an even better�contributor than I was 7 years ago. I truly believe that�better content benefits everyone in this industry, so get on with it, and good luck to you... future Stock Footage Millionaire!
From the Inside Flap
"Stock Footage Millionaire�is, by far, the most complete guide to producing stock footage published to date. If you are a stock footage producer, pay attention to this. Robb has written a detailed recipe for success that I know works well."�
--Jim Goertz (aka VCR), Director, Video Content Development, iStockphoto�
"Anyone who calls themselves a videographer or cinematographer should read this book. As someone who works with thousands of stock footage contributors, this book is a comprehensive layout of what one must learn and do to become a top stock footage earner. From purchasing equipment, to preproduction, field production and postproduction,�Stock Footage Millionaire�covers it all in a comprehensive and exciting way. Robb Crocker has created an important resource for videographers--this is a must-read for people who are already involved or new to the stock footage marketplace."�
--Tom Spota, Director of Video Acquisition, Shutterstock�
"Stock Footage Millionaire�reaffirms what it has taken me many years to learn. It is brilliantly structured, leaves no stone unturned, and offers the detailed workings of one of the world's most successful video contributors. When followed correctly, it really can make you a stock footage fortune."�
--David Baumber (aka Multifocus), Director, Wailing Banshee Ltd.�
"It's a rare opportunity to get a complete and organized brain-dump from someone currently operating at the peak of his industry. Robb Crocker takes his years of success and lays it out for you in detail, focusing on a serious and lucrative scale of production."�
--Lee Torrens, microstockdiaries.com
�
"About 8 years ago I started selling my time-lapse videos online and was instantly hooked. I soon realized that this hobby could actually turn into a business. I started to research and read everything I could find relating to stock footage production--to my surprise there was virtually nothing out there written on the subject. For years I stumbled along with rejections and re-shoots, learning from lots of trial and error. Robb's book�Stock Footage Millionaire�finally takes the guesswork out of shooting stock footage, Robb has taken his years of experience and compiled it clearly in his book. Whether you are just starting out in stock footage or are a full time shooter,�Stock Footage Millionaire�is a must read!"�
--Daniel Hurst, VIA Films�
"If you're a still photographer considering video production, read this book. If you're videographer and want to grow your revenue and profits, read this book. Robb explores in detail everything involved in successful stock video production. He emphasizes the importance of careful preproduction planning for any videographer who hopes to consistently produce salable video clips. Full-time stock video production is not easy. It is about figuring out what will be in demand and producing it efficiently.Stock Footage Millionaire�will give you the tools you need to be an efficient producer, or help you decide if producing stock video is for you."�
--Jim Pickerell, Editor, Selling-Stock.com�
Most helpful customer reviews
2 of 2 people found the following review helpful.
A good overview of Producing Stock Footage & Video Production fundamentals especially with hired talent
By Greg Hung
I discovered Robb's book while looking for tips on the Shutterstock contributor blog. I discovered stock footage in 2012 when I sold a 6 second clip of Forbidden City, Beijing for $60 US. I got serious about doing it at the beginning of this year, but I had accumulated a travel video library for my business chicvoyageproductions.com since 2011. Rob and his company are bit more established than I am at this point so it is interesting to hear his thoughts on stock footage, who the customers are and his positive outlook for the industry. One of my frustrations is that after a sale the stock footage sites don't provide visibility into who they are.
The book finally came out on kindle and I read it in a day. Rob does a good job of covering the process at a general level so someone new to stock footage would enough know-how to begin;however I deducted a star as I like specific details, links, and recommendations. It would have been good to know what software he uses and his opinions and frustrations of using the stock footage sites like Pond5 and Shutterstock and others. There is a heavy focus on shooting stock footage of hired talent so it is interesting to get his take on how that is approached. It's amazing to hear how much money and preparation is going into his stock footage shoots. I've focused on travel attractions, nightlife, and food mostly in Asia so it's interesting to that we can both participate in this space from such different backgrounds.
I hope that those of you new to stock footage give it a try. If you're into photography or a video production team it would make sense to give it a try with Pond5 first. I developed an on-line video course that teaches the hands-on how-to of stock footage like actual live editing of stock footage, keywording, and applying csv files on pond5.com and Shutterstock. I encourage you to check out my course for this. https://www.udemy.com/makemoneytravel/
2 of 2 people found the following review helpful.
Gives a good high-level overview of the process of getting into stock ...
By Felix Lipov
Gives a good high-level overview of the process of getting into stock footage and all the various pieces involved, in one easy to digest book.
1 of 1 people found the following review helpful.
Comprehensive guide to stock video tools and techniques
By Mr Keith P Jefferies
Robb has written an excellent overview of the stock footage business here. This is a really useful book for those starting out and wanting to earn some extra cash by creating stock video, although there are also some useful tips and insights for those who've been licensing work for a while. Chapter Six where Robb shares his insights into directing talent is particularly good ("What you appreciate, appreciates"); you can see how his skill in this area pays off in the performances and emotional content seen in the Uberstock collection. Yes, creating high quality stock footage is actually hard work and for many, it's a full time job. No, not everyone is going to become a millionaire. Nevertheless, I still think it's worth a look at this market, even just to earn a few extra bucks, and this book really does cover what you need to know.
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