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10 Steps to Successful Business Writing, by Jack E. Appleman
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This new title addresses solutions to the root cause of poor productivity―bad communication. And how often is that communication in writing? Almost every business communication today is in some form of writing, so learn from the best, the 10-step way to successful business writing. From knowing where to take your reader to how to construct simple and clear sentences and organize your materials, this title makes it easy for everyone at every level of any organization.
- Sales Rank: #675558 in Books
- Brand: Brand: ASTD
- Published on: 2008-01-13
- Original language: English
- Number of items: 1
- Dimensions: 9.12" h x .44" w x 6.08" l, .69 pounds
- Binding: Paperback
- 192 pages
- Used Book in Good Condition
Review
10 Steps to Successful Business Writing offers numerous strategies that are guaranteed to provide positive results. Clear and concise, this book is for everyone seeking to quickly and painlessly improve their business writing skills. --DR. VINCENT M. FITZGERALD, Chair and Associate Professor of Communication, College of Mount Saint Vincent
Jack Appleman's 10-step program is just what the doctor ordered for anyone in business who gets tongue-tied when communicating ideas in writing. His lively manual embodies everything he teaches, providing a clear and concise roadmap for those who fear losing readers before getting their points across. --SAM FRIEDMAN, Editor In Chief, National Underwriter
10 Steps to Successful Business Writing is an incredibly helpful, thorough and easy-to-use resource for both novice and experienced writers. Jack Appleman brings clarity and practical solutions to the challenge of how to write better. --BELINDA PLUTZ, President,Career Mentors, Inc.
About the Author
Jack E. Appleman is a business professional with many years experience both in the business world and academic environment. He is President of SG Communications, a firm specializing in business writing and public relations consultancy. He is also an adjunct professor of communications at Farleigh Dickinson University and William Paterson University.
Most helpful customer reviews
0 of 0 people found the following review helpful.
This is a bargain
By Lightning1
Clear and concise, Jack Appleman's guide is worth keeping close to you. Clean, spare explanations are followed by useful, useable exercises that bring home the lesson. No wonder it is a staple of business writers everywhere. It is an inexpensive, short read that pays back above average. Your return on invested time and money is superior. Recommended.
1 of 1 people found the following review helpful.
Some great tips but the book won't blow your mind
By Robert Kirk
After reading this book for an MBA class I'm taking I would have to say it's a solid effort but not a life changing effort. There are some very good tips but the format of the book and the layout of the chapters don't flow too well. It's supposedly 10 steps but they don't seem to have to go in this specific order to write successfully. There were some good tips about using powerpoint. In summary, it's a good effort buy maybe not the best.
0 of 0 people found the following review helpful.
Be Concise and Use Common Sense
By C French
Well-organized, and easy to read. Good writers likely won't find anything new in this book, but I was impressed by the author's effort to create a relatively short guide on business writing. Conciseness is key.
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