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Hacking Growth, by Sean Ellis
Download Ebook Hacking Growth, by Sean Ellis
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- Sales Rank: #102680 in Books
- Original language: English
- Dimensions: 9.30" h x .80" w x 6.10" l,
- Binding: Paperback
Most helpful customer reviews
8 of 8 people found the following review helpful.
A must-read for anyone looking to grow their business
By LadyCovington
Just received my copy of Hacking Growth and I can already tell that it is going to be one of those classic business books that I return to again and again long after reading it the first time. The book is full of incredibly smart ideas for ways to grow your business - no matter what business you are in. What I love the most is that everything in the book is backed up with proof and examples of how these techniques and ideas have been used with proven and repeated success--so after reading this book there is no need to just throw something out there to see what sticks anymore.
The book is presented in a smart and thoughtful format, with part 1 covering the method and process of Growth Hacking and part 2 being the playbook for applying the method of Growth Hacking to your specific business. I think the format makes the book easily digestible and I found the writing thorough and the information to be actionable.
Simply put, Hacking Growth is a must-read for any marketer, manager, owner, or entrepreneur who is trying to grow their business in today's ever-changing market.
3 of 3 people found the following review helpful.
The Faster You Learn, the Faster You Grow
By staciakmg
What I liked most about Hacking Growth was that it gives business owners, managers, marketers-- anyone responsible for growing their own company-- a solid explanation and understanding of what is needed to attain rapid growth and then follows that up with a straightforward framework that can be immediately implemented in your company regardless of your industry.
The approach laid out in the book just makes sense-- it's backed by data, focuses on the customer, and can be quickly put into place. The main premise of Hacking Growth and probably my single greatest takeaway is that the companies that learn the fastest, grow the fastest. And the many, many examples in the book make it easy to see how companies take advantage of many small wins over time to build up a big advantage.
While I'm not from the tech industry, I truly feel like the authors did an excellent job of showing how this process can apply to businesses of all types, using examples of restaurants and grocery stores in addition to the big name tech companies.
I definitely think anyone responsible for results and business growth can benefit from reading this book.
3 of 3 people found the following review helpful.
New go-to business bible!!!!
By Jennifer Craycraft
If you are a business owner, manager, marketer, product manager or salesperson within a business, this book will become your new go-to business bible. Hacking Growth reads like the blueprint for business growth but one that actually makes sense in today's market. Let's be honest - the business landscape has really changed in the last 10 years or so, and Hacking Growth not only makes sense of that but also shows business leaders of all stripes how to organize, prioritize and test the most promising opportunities to grow, no matter where they might exist.
For example, in typical businesses the marketing and sales departments are responsible for growth, but Brown and Ellis show how that way of working is now outdated. Many of the examples show how growth comes from things such as better customer retention and better pricing, and how the best companies test their assumptions continually to find what works best.
The best part about this book is that it's actionable now, but the processes don't have a shelf life, they just make good business sense. I think any leader can read it and put it into practice, and it will be a manageable guide for their team, too. Definitely recommend!
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