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Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business, by Mitchell Cogert
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"What's truly needed--actionable ideas in mobile marketing that anyone can use to grow their business." -Bridget McCrea, Award-winning business journalist and author of Second Homes for Dummies."
Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business is the answer to any business that is looking for ideas that are affordable, easy to use, and proven to work.
In Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business you will learn about the mobile marketing tools you can use in your business, how much they cost, and how you can use them to spur company growth, create brand awareness, build a client database and achieve many other goals.
The book gives you an in-depth look at the top mobile marketing tools and specific ideas you can use in your business today, including:
* Mobile websites
* SMS or text messaging
* Mobile advertising
* Location-based mobile social media
* Proximity marketing
* Mobile apps
* QR codes
There are over 275 million mobile phone subscribers in the U.S., and over 100 million of them are using the mobile web from their devices. That spells opportunity. Put simply, mobile marketing is the answer to one simple question: Do your customers have a mobile phone?
- Sales Rank: #2389001 in Books
- Brand: Brand: CreateSpace Independent Publishing Platform
- Published on: 2011-02-14
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .45" w x 6.00" l, .60 pounds
- Binding: Paperback
- 198 pages
- ISBN13: 9781460920299
- Condition: New
- Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!
About the Author
Mitchell Cogert is a results-driven marketing expert who has helped national, regional, small and start-up companies build their business. He worked at Saatchi & Saatchi before starting his own ad agency in San Francisco. His business experience includes accounts from Procter & Gamble to Hewlett-Packard, and Hyatt Hotels to the San Francisco Giants. Recently, Mitchell has gained national recognition for his work in mobile and local marketing, as well as social media. He is currently the CEO of A Smart Friend LLC and FirstMobileWebsite.com.
Most helpful customer reviews
4 of 5 people found the following review helpful.
Great examples of marketing campaigns
By Amazon Customer
As a mobile marketer, I am always on the look out for books that will give other creative ideas that I can present to the my clients. This book provided much inspiration and it showed me just how much potential and versatility there is in the mobile marketing world.
It also showed me that mobile marketing is so much more than just text messaging, even though a large portion of the book seems to talk of text messaging. As a basic introduction to mobile marketing I think this is a winner. The resource list in the back also has been very helpful to me. This book is a great purchase and a solid investment in your mobile marketing education.
1 of 1 people found the following review helpful.
A Great Addition to Your Library
By Ellen Toay
This book is an excellent resource for anyone who is interested in learning more about mobile marketing. The author gives a lot of really good examples of how businesses use it to get themselves found. If you are interested in keeping up with technology and knowing about what, I believe, is the wave of the future, then this book is definitely a must have. It is very well written.
1 of 1 people found the following review helpful.
Who knew?
By Erica Martin
As the CEO of GemWorks, a Florida-based antique and accessories company, I thought working on my website was enough. According to Cogert and many of my customers, it is not. After reading Mobile Marketing, I'm rethinking my entire web strategy and mobile is going to become the centerpiece. Thanks, Mr. Cogert. You are an amazing resource.
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